Design leader scaling products
for millions
I most recently led a team of 5 UX designers at ClassLink, where we shaped the experience across a 10+ product suite used by millions of students, teachers, and administrators every day. My focus was on design system governance, cross-product consistency, and mentoring designers embedded in distributed product teams. Designing for education means navigating complex, multi-stakeholder ecosystems — balancing the needs of students, teachers, IT admins, and parents within a single product family.
Before ClassLink, I designed across industries and continents — from building Lazada's same-day delivery experience in Southeast Asia (Alibaba Group) to freelance work spanning UX, web, and brand design. I studied Industrial Design at Syracuse University, and that foundation in physical product thinking still shapes how I approach digital problems. When I'm not designing interfaces, I'm usually building something with my hands — CAD modeling, 3D printing, or wiring up electronics for my latest DIY project.
Over 10 years I've shipped 10+ products, led a team of 5 designers, and built tools serving millions of users.
Certifications
What Drives Me
Systems over screens
I think in systems, not individual pages. Building a shared design language across 10+ products means every decision has to scale — and every inconsistency compounds.
Clarity in complexity
EdTech means designing for students, teachers, IT admins, and parents — all with competing needs. I find the simplest path through complex stakeholder ecosystems.
Make, break, iterate
Whether it's a prototype, a 3D-printed enclosure, or an ebike build — I learn by making things and breaking them. That hands-on instinct drives how I approach design problems.
Lead by designing
I lead a team of 5, but I never stopped designing. I believe the best design leaders stay close to the craft — reviewing work, pushing pixels, and shipping alongside their team.
Outside of design, I build things with my hands — DIY electronics, CAD modeling, 3D printing, and custom ebikes. The engineering mindset carries over: prototype fast, test in the real world, and iterate until it works.
Work Experience
View PDF ResumeDirector of Design • ClassLink
Led a team of 5 UX designers responsible for design across a 10+ product suite used by millions of students, teachers, and administrators daily. Established design system governance to drive cross-product consistency, mentored designers across distributed product teams, and spearheaded key workflow redesigns that reduced task complexity and support volume.
Founding Product Designer • FusionAds.AI
Leading design for an AI-powered marketing platform that provides small business owners with automated ad creation and campaign management.
Freelance Designer • Reiblein Design Consultancy
Delivering UX, web, and brand design for clients across industries — from early-stage startups to established design firms.
UX Designer • Lazada Express
Designed the end-to-end interfaces for Lazada Group's same-day delivery service across three user types: drivers, in-store shoppers, and customers. Lazada is part of the Alibaba Group, operating across Southeast Asia.
Interested in working together?
Always open to discussing new opportunities and interesting projects.
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