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Erik Reiblein

Director of Design · AI-first workflows, multi-product SaaS

Summary

Director of Design at ClassLink from 2020 to 2026, leading a 5-designer team across a multi-product EdTech suite that grew from roughly 10 million to over 23 million users during that time. Recent focus was on AI-first design tooling. Designed and led adoption of a code-based Protoapp Framework that replaced Figma as the team's source of truth, and got all five designers working comfortably in the developer toolchain within four months of a company-wide AI mandate. Background in industrial design, with a decade of product work behind it.

Experience

ClassLink

January 2020 – June 2026
Director of Design · Full-time
Clifton, NJ + Providence, RI
Manager / leadership
  • Led the team’s adoption of the Protoapp Framework ahead of a company-wide AI mandate, getting the group ready before the deadline.
  • Stood up all 5 designers on their own git branches and repos within two months; 60% were contributing and publishing shared components within four.
  • Established and drove cross-product design system governance across the ClassLink suite, and mentored designers through hiring and onboarding as the team grew.
  • Partnered directly with engineering, including at the data layer, to keep designs feasible and well-integrated.
Individual contributor
  • Designed and built the Protoapp Framework, an AI-first code-based design system (Claude Code, MCP server integrations, shared component library) that replaced Figma as the team’s source of truth and made code-based prototyping the default.
  • Led the end-to-end redesign of Roster Server permissions, shifting a complex UI from a table-based to a rule-based model.
  • Cut customer education time and support volume across multiple measures at scale (thousands of districts), while speeding up task completion for both novice and advanced admins.
  • Delivered a FERPA/COPPA-conscious solution serving multiple stakeholder groups: district admins configuring rules, and the students and teachers downstream of them.

FusionAds.AI

August 2023 – December 2024
Founding Product Designer · Part-time
Providence, RI
  • Led end-to-end design for an AI-powered marketing platform that let small business owners create and manage ad campaigns.
  • Conducted user research and translated insights into wireframes, prototypes, motion design, and website experiences.

Lazada Express (Alibaba Group)

June 2017 – April 2018
UX Design Co-Lead · Full-time
New York, NY + Singapore
  • Co-led UX design for a same-day delivery platform in Southeast Asia across three user groups: drivers, in-store shoppers, and customers.
  • Designed end-to-end experiences across all touchpoints and defined the overall brand direction for the service.